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About Us

Our Purpose

To make a positive impact by humanizing innovation and amplifying sustainable change.

Fuel startup success so ideas can take flight and disrupt industries.

Help clients lead with purpose and accelerate growth.

B&B: The Quiet Power Behind Successful Businesses.

Brand and Buzz is an award-winning technology consulting firm. We partner with innovators and leaders on transformation strategy and help them pivot successfully to drive sustainable growth. We are the ‘quiet power’ that propels entrepreneurs and tech companies into innovation leaders in highly competitive markets. Our expertise includes building market credibility and designing unique positioning that leads to successful market expansion, acquisition, and growth.

Areas of focus include artificial intelligence, robotics, green tech and sustainability, cloud and SaaS, product development, manufacturing, storage systems, managed service providers, human capital management, and service professionals.

Since our launch in 2018, we’ve collaborated with a number of founders and transformational leaders to build brand and market credibility, including Onshape (acquired by PTC), Panviva (acquired by Upland Software) and Topos Labs (acquired by Nuix). We helped Franklin Robotics raise funds, 260% over their goal, via a Kickstarter campaign and German company, Micropsi Industries raise $6M in Series A funding. RCM Technologies, increased its year-over-year growth by more than 20%, grew customer base by more than 35% and increased brand amplification by more than 250% from 1H to 2H.

If you are looking to pivot, change market perception or planning to fund raise, please contact us.

Stellar Team.

The Brand and Buzz Consulting team includes award-winning transformation strategists and result-driven experts that help businesses pivot. Our integrated team of professionals that helps brands stand-out includes journalists, researchers, graphic designer and web developers.

Parna Sarkar-Basu, Founder & CEO

A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era.

Recipient of multiple awards, Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets and in supporting their fundraising efforts – Initial Public Offering (IPO), Venture Capital (VC) financing and crowdfunding. She created the robot category and ecosystem, along with the founders of iRobot.

Prior to launching Brand and Buzz, Parna led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.

A voice for gender inclusivity and STEM, Parna designs and supports programs to inspire women in technology and future innovators. She is the V.P. of Brand Marketing for WITI (Women in Technology International) and serves on the board of WITI Boston and American Marketing Association Boston.